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Take one amazing beauty product and combine it with something else, and you often get something twice as magical. Consider lip stains that combine the benefits of lipstick, balms and glosses. Or, think about glossy liquid lipsticks which have the richness of a solid formula but the shininess of a gloss. e.l.f. Cosmetics has recently dropped another exciting beauty product mashup, Primer-Infused Blush ($6).

(Related: Rihanna Released A Special ‘Dirty Thirty’ Killawatt Freestyle Highlighter To Celebrate Her Birthday)

If you find that your blush looks amazing in the morning, but by midday the color has gone and your cheeks are looking a little pallid, the long-wearing blush is the solution. e.l.f. reveals that the product has a “lock on primer powder” to help blush stay wears it’s supposed to, all day long.

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There’s no need to be concerned about the product being difficult to buff because it has the same smooth, blendable texture as a traditional blush. The result is a healthy, natural-looking flush.

(Related: ColourPop Cosmetics Is Reportedly Launching At Ulta)

The e.l.f. Cosmetics Primer-Infused Blush is available in four flattering colors: Always Rosy (rose), Always Cheeky (neutral pink), Always Fiery (coral) and Always Spicy (burgundy).

Because this is e.l.f. we’re talking about, each Primer-Infused Blush only costs $6. You can stock up on the blushes right now on the e.l.f. Cosmetics website.

(Photos: e.l.f. Cosmetics)