The first television commercial for Lady Gaga‘s groundbreaking and important scented water came out yesterday, and it seems to take advantage of the well known fact that everything sounds sexier and more poetic when translated into ze language of love. Even the back of a perfume box. Especially the back of a perfume box.

The ad gives us a fanciful glimpse into “HAUS LABORATORIES” in Paris, where we discover that THE FAME is being made right this second by hot shirtless dudes using steampunk machinery as ominous sounds ring in the background. The copy is pretty much a reiteration of the perfume box’s fancy ingredient list and self-aggrandizing remarks, only it’s being read in French by a sensual male voice, so it makes you horny. Does it make you horny, baby? Yeah? No? Whatevs.

Notably absent from the ingredient list is that much touted “molecular structure of blood and semen,” which I assume they’re saving for the Red Band version.

(Via Jezebel)