If you’ve managed to tear yourself away from all of the amazing fashion bargains at Forever 21 to browse its new beauty section, you will know that there are some amazing products to be found there. (Looking at you, rainbow highlighter.) The brand’s affordable and trendy beauty offering has quickly made it one of the best clothing store beauty sections which is why the brand could be launching its own freestanding beauty stores.
The rumors were swirling around for a bit. And WWD recently reported that Forever 21 is seriously considering the idea in the hopes of gaining more beauty customers. The beauty-focused stores will reportedly be called Riley Rose. And we could be seeing them as soon as Christmas.
The report stated that Forever 21 could open 10 stores before the holiday season. And if those are successful, they could be launching another 10 by March 2018.
Of course nothing has been been made official yet, but we’re crossing our fingers that this happens. If Kylie Jenner can her beauty pop-up, why shouldn’t Forever 21 get its own stores? One thing is for sure, we cannot wait to see how this plays out. Stay tuned.