Back in the day, women were encouraged to be fuller-figured than they are today. Indeed, so popular was the silhouette of the curvy gal that advertisers capitalized on it by shaming thin chicks in ads like the ones below.

Unfortunately, telling skinny women that they’re not beautiful is not really any better than telling fuller-figured women that they’re not beautiful. Advertisers have just always been in the business of making women feel bad about their bodies in order to get them to buy whatever product they’re selling. And honestly, you know, you have to give them credit for finding such a clever angle here — it’s like, once they had convinced all women to be curvy, they were all, “Just kidding! You have to be skinny. You need a whole new product now.” And they bought themselves at least another 30 years of sales.

In equal opportunity news, though, there is one ad among the following eight that’s geared towards shaming skinny men. Um…yay?

[via Huffington Post]