Face powders don’t have the best reputation. While some of them might get rid of shine, they can look cakey, unnatural and enhance fine lines and wrinkles. If you’ve given up unflattering face powders in favor of blotting sheets and foundations, Glossier‘s new Wowder ($45) just might make you a face powder believer again.
Glossier unveiled the latest launch on Instagram (natch) and the brand makes it clear that this isn’t your average face powder. First of all, it comes in a sleek pink compact that looks like more like a concealer pot as opposed to the traditional powder compact. What really sets the Wowder apart is that the powder is lightweight so it gives a natural-looking finish. The formula is heavy enough that it will banish grease on T-zones, but it won’t look like you’ve attacked your face with a powder puff.
Crucially, the Glossier Wowder will not make it look like you’re wearing a mask in photos like some powder foundations and loose powders can. You’ll still have a flattering lit-from-within glow instead of an unnaturally matte finish. Therefore, you can take all of the #selfies you want with it.
The Wowder Duo comes with a cruelty-free makeup brush that you can apply the powder with. Simply swirl the brush in the compact to pick up some of the powder. Tap off the excess and swirl it onto your face.
The powder comes in three shades: Light/Medium, Dark/Deep and Rich. Glossier points out that the shades are adaptable and there is no white option because “no skin tone is HD white.”
Are you ready to fall in love with face powders all over again? You can shop the Glossier Wowder Duo on the Glossier website right now.