David Beckham just shot the new campaign for David Beckham Homme. David Beckham Homme, of course, is the new men’s fragrance from David Beckham.

David Beckham? David Beckham.

The soccer star and, uh, lifestyle guy (?) was shot by Alasdair McLellan. If you’re interested, here’s the sales speak:

“David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand — getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise,” said Steve Mormoris, senior vice president of global marketing for Coty Beauty. The scent’s masculine bent also is a boon for Coty, he noted. “It brings a lot to Coty Beauty as we don’t have many iconic male brands, so this brand is and remains strategic for us,” he said. “We are ambitious, and we want a new hit.”

As for the name–David Beckham Homme (if you didn’t read it earlier)–apparently giving things a French name makes them seem more upmarket.

(via WWD, Styleite)