It isn’t every day that Gwyneth Paltrow does something that I don’t feel the need to make fun of, so if you needed mark anything down as a win for your Monday, there you go. In today’s genuinely good news, she launched her brand new collaboration with Juice Beauty, and it’s got some serious highlights. It’s affordable, cohesive, massive, and as with all things Gwyneth, completely natural. Really, there’s nothing not to love. It looks like Goopy finally did something for the masses (and in other news, the apocalypse is nigh).
Paltrow announced the collaboration almost one year ago, ever since she decided that Goop needed to sell more than just their pre-existing stock of clean beauty products. Paltrow told Well + Good that she couldn’t be happier about the collaboration. She said,
“[Juice Beauty] is kind of my dream in terms of alignment. I really believe in what Karen is doing for the sustainability of the planet….[she’s] really the leader in these practices. It’s very important as a woman, as a mother, and as someone who preaches a non-toxic lifestyle.”
She also said that she hopes that this new makeup can serve as a jumping-off point for other companies, because “we now know it’s possible to create luxurious makeup products but without any of the potentially toxic ingredients.”
According to Well + Good, the 78-piece Phyto-Pigments makeup collection, as it’s so named, includes “complexion [Ed. note: think foundations, concealers, primers, etc.], eye, and lip products” ranging from $20-$48, which is right on par with your standard high-end luxury product. Given the fact that Goop’s gift guides of yore implied that you needed to spend thousands of dollars on a a set of dumbbells, that’s pretty damn cheap. And the packaging and formula of the products seem light the no-joke height of organic luxury (I hate that sentence):
“Glass bottles and airless pumps to help preserve the foundation and primer, and creamy plant-based formulas with antioxidants and cold-pressed oils might actually be able to improve your skin while you’re wearing it.”
After her Goop holiday pop-up shop was robbed of hundreds of thousands of dollars worth of merchandise, it’s safe to say that Gwynnie really needed a win, and this collaboration might be the perfect pick-me-up.