Why is it shampoo/bodywash/hygiene products marketed toward young men appear to be made by the worst people on earth? Is there some niche of horrible men who want to smell like air fresheners and need ads that speak directly to their unique set of needs?

Turkish company Biomen inexplicably thought Adolf Hitler would be the perfect spokesmodel for their newest product. The company has released a commercial for a men’s shampoo featuring infamous footage of Hitler in full frenzy dubbed with an informative voiceover: “If you’re not wearing women’s clothes, you shouldn’t be using women’s shampoo either. Here it is. A real man’s shampoo. Biomen. Real men use Biomen.”

If you like your shampoo commercials sexist and full of Hitler, you’re in for a treat.