Here’s H&M‘s latest swimwear campaign, starring supermodel Isabeli Fontana. Now look closely. Does Fontana remind you of anyone?

Someone you’ve seen recently, perhaps? Take another look:

Tan Mom. You’re thinking of Tan Mom.

Anyway, some people with degrees in medicine are saying that the images promote extreme tanning (not saying “tanorexia,” because that shit’s obnoxious). Fontana’s skin is so intensely bronzed that it distracts from the bright pink and yellow (Prada-inspired?) bananas on her swimsuit.

Even Victoria’s Secret–a brand known for promoting the whole buxom, tan look–didn’t go as far when she appeared in one of their swimsuit ads:

H&M is obviously going for a hyper-stylized campaign, but we always kind of cringe when we see a huge commercial company promoting/glamorizing something so extreme. Is this a dangerous message to send? Or is it: whatever, Fontana’s Brazilian and capable of a deeper tan than a lot of people/she’s obviously shellacked head-to-toe in bronzer.

(via the Daily Mail, who emphatically do not have degrees in medicine)