Hourglass Cosmetics has been teasing an exciting new launch on Instagram for the last few days. What started with a photo of a mysterious triangular-shaped object evolved to posts about caution. Now, all has been revealed. Hourglass Cosmetics is dropping a Caution Extreme Lash Mascara.
Many initially speculated that the launch was a makeup sponge or blender or even a palette because of the triangular shape, but what we were looked at was actually the bottom of the tube. Clever, huh? Now that we know the product is a mascara, you’re going to want to add it to your must-try list because Hourglass Cosmetics isn’t joking around when they say use the product with caution. It promises up to 400% more volume in just one stroke. On top of that, it promises mega length and lift. The formula is also vegan and cruelty free.
In addition to creating lashes that would rival falsies the Hourglass Cosmetics Caution Extreme Mascara comes in a chic golden case that you wouldn’t want to keep packed away in a makeup bag.
If you want to see what the “extreme” mascara looks like, you can soon find out. It’s launching on July 15. To ensure that you don’t miss out, you can sign up to be notified about the launch on the Hourglass website.
NEW Caution Extreme Lash Mascara. An all-in-one mascara that gives dramatic volume, length, and lift. Achieve bold, extreme lashes effortlessly with #CautionMascara. Sign up with the link in profile and be the first to be notified when it launches on hourglasscosmetics.com. #UseCaution #hgcrueltyfree #vegan #hourglasscosmetics
The Hourglass Cosmetics Caution Extreme Lash Mascara will launch on July 15.