Tavi. Kelly Osbourne. Lady Gaga. Proenza Schouler. Purple hair – it’s what all the cool kids are doing. And done properly it can make you look like an otherworldly movie star or a French aristocrat. Or maybe just an aging magazine editrix. Done wrong you’ll turn into Dame Edna. Fortunately, we were able to check in with celebrity hair colorist Marie Robinson for tips on how to pull off the new look without making ourselves look like a lovable middle-aged transvestite.

We’re guessing the beehive is not the best style to go with the purple/grey color. Any tips on styles that will make it look modern?

If you have a bob to mid length hair cut, an all over pastel color such as lavender would look beautiful. If you have shoulder length or longer hair then pastel colors should be done in large pieces. The reason for this is the hair shaft has many different parasites, so the longer the hair, the more likely it is to absorb and possibly rinse out unevenly.

How much upkeep is the look going to require?

Pastel colors like violet, silver and lavender will wash out after 2-3 washings. You can reapply a tint to the hair or the pieces to refresh once a week and keep the color pure.

How much should we expect to pay per treatment?

If your are having it professionally done it depends whether you pre-lighten all the hair or just do a few pieces, but prices vary greatly depending on the colorist.  A range of price could be any where from $150 to $350 depending on length and density of hair.

Will it work better if you’re a natural blonde? What if you have dark hair?

You can make this color look great on anybody.  Every shade of lavender or silver can be made into a warmer or cooler tone to flatter someone’s skin.  When you work with shades like this, you can think of it like wall paint – every shade can have a warmer or cooler version.

Will you be able to do it if you’ve tried procedures like Japanese straightening, or Brazilian Keratin treatment?

No, I wouldn’t advise anyone  to do this on Japanese straightened hair when bleaching, as it can break the hair. It’s also not a good idea if you’ve had Brazilian Keratin treatments, as it can pull out the hair when bleached.