There are lots of bright lipsticks that are described as neon shades. If we’re getting technical these aren’t actually neon lipsticks. They might be bold, but they don’t have the reactive properties that truly make something neon. If you want a proper neon lipstick, Inc.redible has launched the world’s first UV reactive lip color, the Listen Hard Girl Neon Lip Paint ($10).

(Related: BECCA Cosmetics Launched A Tangerine Pressed Highlighter Inspired By This Beloved Summertime Treat)

If you’re after a lippy so bright that you might need sunglasses when looking at it, the Inc.redible Listen Hard Girl Neon Lip Paint is your product. The lipstick has a unique lip paint formula that Sephora describes as sitting like a butter on lips yet delivering a matte effect without drying.

Glow on Glow✨🔥 _I’m Hot RN real neon lip paint #listenhardgirl 📸@nikki_makeup

A post shared by INC.redible (@incrediblecosmetics) on

The I’m Hot RN shade is currently blowing up on Inc.reduble’s Instagram. It’s described as a fluro flash of brilliant orange. The true neon lip paint also launched with She’s Arrived, a supersonic pink, and it’s just as bold.

(Related: These Wonder Woman Makeup Brushes Are Fierce)

Sephora reports that although both colors are bright, they flatter all skin tones. What’s more, they can be applied for an intense finish or blended out for sheer-but-still neon look.

Something seriously hot is about to hit and it GLOWS 🔥🚨👀 #worldsfirst @sephora

A post shared by INC.redible (@incrediblecosmetics) on

The Inc.redible Listen Hard Girl Neon Lip Paints will glow in any light, but you’d be missing out if you don’t try them in black light. That’s where the neon color will really shine.