It has been a hot minute since there was an exciting beauty collaboration announcement. We’re closing out the week with the news that L’Oreal Paris is going to be collaborating with fashion designer Isabel Marant.
The beauty brand made the announcement on Instagram that it was going to be partnering with the “coolest Parisian fashion designer.” The announcement included a series of posts featuring photos and videos of the designer.
They didn’t reveal too much aside from confirmation of the collaboration and hint at a “secret project.” One image does show the fashion designer with a series of makeup products in front of her including lipsticks, pots and what looks like eyeshadow colors. She is pictured swatching one of the lipstick shades on her hand.
The exciting announcement comes after L’Oreal revealed that it was partnering with Valentino to produce a whole beauty brand. As for Isabel Marant, the French fashion designer previously made her insouciant cool-girl style more accessible with a collaboration with H&M back in 2013.
Harper’s Bazaar Australia reported that the collection will feature versatile pieces including lip color, cheek color and eyeshadows that work from day to night. The collection will drop on September 27 to coincide with Isabel Marant’s runway show during Fashion Month.
If you’re a lover of French girl beauty, you’re definitely not going to want miss this. Watch this space for more details.
The Isabel Marant x L’Oreal makeup collaboration will launch on September 27.