(Photo: David M. Benett/Getty Images)
Lancome has had a veritable revolving door of beautiful, famous faces over the years. Julia Roberts, Lupita Nyong’o, Kate Winslet, Penelope Cruz—the list goes on. Earlier today, Lancome announced its newest Face, though “new” might not even necessarily be the right word. Instead, let’s say “latest.” Lancome’s latest Face is Isabella Rossellini, who, as you might remember, was the very first face of the beauty brand.
Lancome made the announcement on Instagram early this morning by posting a beautiful watercolor portrait of Rossellini:
The caption reads,
“We are delighted to announce a new collaboration with an inspired and inspiring woman, Isabella Rossellini. She was our very first Face and one of the most beautiful embodiments of the Lancome femininity. Welcome back our Muse!”
The Italian actress and model first signed on to an exclusive contract with Lancome in 1982, making her the brand’s very first international representative, though it had, of course, had many models under its employ before then. Her tenure as their brand ambassador spanned 14 years, and ended in 1996 when the company deemed her “too old.” Now, at 63-years-old, she’s back at the helm, proving that beauty truly is ageless.
In an official statement, she said,
“I am overwhelmed with emotion to come back to Lancôme. Our collaboration meant so much to me in my life. Continuing it fills me with immense joy and great expectations. I am also well aware that this decision goes well beyond me: it’s a strong indication of Lancôme’s inclusiveness and celebration of all women.”
She’ll also use her new (well, re-newed) role to “[share] the secret of her happiness and her opinion on how to accomplish genuine beauty,” and in the end, isn’t that what we’re all looking to achieve?
Lancome isn’t the first brand to embrace the idea of ageless beauty. L’Oreal named Susan Sarandon their newest brand ambassador at the top of the year, adding her to their already impressive roster of representatives, including Dame Helen Mirren and Jane Fonda. Balmain also brought some original famous faces back to the forefront with his spring 2016 campaign, starring ’90s supermodels Cindy Crawford, Naomi Campbell, and Claudia Schiffer. So, while Lancome might not exactly be breaking ground, they’re certainly pushing forward with a campaign trend that we hope continues to grow.