Now, you may be confused as to how this is possible because it has the word “vitamin” right there in its name. Those vitamins made of delicious sugar, apparently. Turns out that, according to federal judge John Gleeson, Vitaminwater’s claims about their product keeping you “healthy as a horse” are grossly misleading.
As such, they should no longer be able to use them in marketing. Gleeson remarked:
By including the suggestion that the product will “keep you healthy” or “help bring about a healthy state of physical and mental being” alongside such statements, the quoted language implies that the nutrient content of vitaminwater may help consumers maintain healthy dietary practices. I conclude, therefore, in light of the language and context in which they are used, that the statements on the “defense” and “B- Relaxed” labels constitute implied nutrient content claims which use the word “healthy.” Such claims are in violation of violation of FDA regulations because . . . vitaminwater achieves its nutritional content solely through fortification that violates FDA policy.