Joan Smalls the new face of Estee Lauder and her campaign is set to debut in May. Who is she? What do we really know about her?

Well, to start with, she’s Puerto Rican, and that’s pretty cool for Estee Lauder. She’s also been in campaigns for Ralph Lauren, The Gap, Coach and Ports 1961 and walked the runways for Oscar de la Renta and Diane von Furstenberg.

She’s also in modeling for the money. According to the Daily News:

“I especially became hooked when I saw on E! True Hollywood Story how much a model can make and how I can achieve a better living for my family and me.”
Well played, girly. Oh, and she writes a model diary for Essence! Has any of this made you like her? if not, I will break out the big guns. Joan tells W:
When I was about four years old I would sneak my two dogs Milo and Otis into my room and have them lay on each side of me while I watched Sesame Street.
So, there. She’s someone who appreciated Milo and Otis. We like her based on this fact alone.