Sephora always has exciting new launches coming out. The company recently announced an adorable ice cream collaboration and dropped a kit featuring the perfect nude lipsticks. Not mention that it just started stocking Charlotte Tilbury. If you want more, Sephora is going to give it to you. The beauty giant has teamed up with Memebox to launch K-beauty brand Kaja.
This is a milestone for Sephora because it marks the first time that Sephora has co-developed a Korean beauty brand. Kaja (pronounced kah-jah) means “let’s go” in Korean and it is designed for girls-on-the-go. It features adorable “bite-sized” products that are purse-friendly and come with cute packaging and the high tech formulas that we’ve come to know and love from Korean beauty.
The brand went big for its debut. The initial launch features 47 products which range in price from $14 to $24. It’s going to be difficult to choose what to buy first because the collection features so many products with cute names and packages and pretty colors. See the Cat Nap Under Eye Brightener ($19) and the Mochi Glow Bouncy Highlighter ($19).
Speaking of mochi, there’s also the Mochi Pop Bouncy Blush ($19). It’s a cream-to-powder blush available in punchy shades to perk up your complexion. And it comes in a mini mochi-like compact.
Similarly, there’s the Cheeky Stamp Blendable Blush ($19). It’s an airy cushion blush that comes in a heart-shaped applicator. It’s so cute that you might not want to blend it out.
Kaja was released on Sephora.com on September 18. It will roll out in 58 Sephora stores in the United States from September 28.
Kaja will launch in select Sephora stores from September 28.