Kanye West is someone who is always full of surprises. Furthermore, he is someone who has made no secret about his intentions to design and expand his brand into all areas. Therefore, you shouldn’t be too surprised to find out that Yeezy has a beauty line in the works.
And these aren’t just rumors. Things appear to be looking pretty official. TMZ reported that Kanye filed legal docs “declaring his intention” to get into the makeup game by obtaining the necessary trademarks. Of course we don’t know too much more than that yet, but it does appear that the brand will be called DONDA Cosmetics, in honor of Kanye’s late mom.
If you thought that Kanye’s clothes were interesting, just imagine what his beauty offering will be like. Kanye is known to draw inspiration from unique places and you can totally see him taking a beauty range beyond your usual foundation, lipstick and nail polish offerings.
We’ll have to wait for more details of the line to emerge, so watch this space. In the meantime, you can speculate about whether Kim Kardashian and the rest of the family are going to be involved in the line. Will North West inspire some colors? Will Kylie Jenner offer business tips? Will there be a Keeping Up With The Kardashians DONDA launch special? Will we be able to get a two-for-one deal of Yeezy merch and DONDA makeup? Only time will tell.