For the past 4 months, I’ve been working so hard on this video for @katvondbeauty’s 10 Year Anniversary collection launch and it’s almost done being edited. I wanted to tell the story of @katvondbeauty through 10 of my modern-day muses. Some whom you may already know and others that you should! These 10 muses have blessed me with so much inspiration, not just for their surface beauty but with what they contribute to the world through their art. AND I CANT WAIT FOR YOU GUYS TO MEET THESE MUSES AND SEE THE FULL VIDEO SOON! 🖤 [this campaign + makeup collection is launching on @katvondbeauty this May!]
It’s hard to believe, but Kat Von D Beauty is turning 10 this year. Without the brand, we wouldn’t have Studded Kiss Lipsticks, collaborations with some of our favorite punk-rock bands or unexpected-but-fabulous makeup shades. To commemorate 10 years of inspiring us with fabulous makeup products, Kat Von D is releasing a special anniversary collection, and it looks major.
Kat Von D herself shared a preview video of the collection on Instagram. She reveals, “For the past 4 months, I’ve been working so hard on this video for @katvondbeauty’s 10 Year Anniversary collection launch and it’s almost done being edited.” Kat adds that she wanted to tell the story of the brand through 10 of her modern-day muses.
From the video clip, we’re introduced to some of them. Whether you recognize some of the faces or not, you will definitely notice the themes in the video: there’s lots and lots of liquid, shimmering gold and it’s also very sexy. There are no products shown, but given that everyone is dripping in gold, it seems that it will play an integral role in the collection.
Kat kept mum about the rest of the details, but did say that she cannot wait for us to meet the muses and watch the video “soon.” She also revealed that makeup collection and campaign will launch in May. We’re sure Kat will be sharing more teasers before then so watch this space for more details.
The Kat Von D 10-year anniversary collection will launch in May 2018.