So excited about launching an entire #crueltyfree and #vegan line of makeup brushes for @katvondbeauty! [coming soon!] I've teamed up with my #KvDArtistryCollective artists to create the most effective brush formations, using the highest grade synthetic fibers that mimic the same product distribution you would get from animal-based bristles. We are living in amazing times right now where technology is making it so easy to make compassionate choices in the products we purchase, without having to exploit animals. 🖤I'm so fucking proud of my @katvondbeauty team for the relentless time + energy they put into backing me up in creating true cruelty free products and helping me spread the message. 🖤 Lastly, I wanna thank all my followers who have transitioned their makeup kits to cruelty free. It makes me proud to call you guys my friends! 🖤 #katvondbeauty #furfreeartistry #fuckanimaltesting #fuckfur #animalrights #truebeautydoesnothurtanimals
It never ceases to amaze us how Kat Von D always has something exciting in the works. We’re still obsessing over the news that the beauty brand is launching an Everlasting Glimmer Veil and now Kat Von D herself has dropped the massive news that the brand is expanding to include a full range of vegan makeup brushes.
Kat made the announcement on Instagram. She revealed that she teamed up with the Kat Von D Artistry Collective artists to create brushes with “the highest grade of synthetic fibers that mimic the same product distribution you would get form animal-based fibers.”
Kat didn’t give any details of what the full collection would include and when it would be released, but she did include a photo of a bag with “Vegan, Fur-Free Artistry” written across it. A few days later, Kat Von D Beauty revealed a photo of the #5 Edge Crème Contour Brush ($32) which just launched on Sephora on August 8.
The #5 Edge Crème Contour Brush includes tapered symmetrical bristles which have been designed to reach every part of the face from every angle. The brush can even be used for blending. It also includes a sleek black handle and brush head with a white top for optimal Instagram appeal.
We’ll have to keep our eyes glued to Instagram to see the rest of the cruelty-free brushes, but we’ll be eagerly anticipating the next launch date.