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✨Introducing #LilaMoss, the newest face of #MarcJacobsBeauty.✨ ⠀ ⠀ "When I met @lilamoss for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mom, Kate Moss, and other friends and family. At just 6 years old, Lila’s strong character, demeanor and great beauty was already very apparent. The next time I saw Lila was in August of 2011 at Kate’s wedding, her character was even more dynamic and her beauty even greater. This past July is that last time I saw Lila when Kate brought her to the set of our @marcbeauty campaign shoot with @davidsimsofficial. It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis’ Spring/Summer 1993 Grunge Collection. ✨Kate and I become very close after the Grunge Collection and remain lifelong friends (much of which is very well documented!). When Lila came to NYC to work with us in July to be the face of our latest beauty campaign it felt a bit like an intersection of my personal and professional life coming full circle as we gathered in the studio with @davidsimsofficial, @kegrand, @guidopalau, @dianekendal and @katemossagency. ✨It is with great pride and a full heart that I share this (first) image from our shoot with the incredible @lilamoss in her first ever campaign for @marcbeauty. Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully. Thank you, Lila, for being a part of this extremely special project and thank you, @katemossagency and @jeffersonhack for allowing us the privilege to work with your beautiful daughter. Love, @themarcjacobs" ⠀ ⠀ Photographed by @DavidSimsOfficial ⠀ Styled by @KeGrand ⠀ Hair by @GuidoPalau ⠀ Makeup by @Diane.Kendal

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We’re thinking about Halloween (as well as a bit about the holidays), but Marc Jacobs Beauty is going to have you jumping forward to Spring 2019. The brand just announced the new face of its Spring 2019 collection, and it’s none other than Kate Moss‘s daughter Lila Moss.

(Related: This Beetlejuice Eyeshadow Palette Would Even Impress Lydia Deetz)

Kate’s half-sister Lottie Moss has been making a name for herself in the modeling world over the last few years. Now, the spotlight is on 16-year-old Lila with this major campaign. Marc Jacobs revealed the first image on Instagram from the campaign and shared his history with Lila and her mom, and how the shoot came about.

The photo shows Lila wearing a neutral lipstick and a purple cat eye. Her blonde hair is just visible under a black kerchief. The photo was shot by David Sims, with styling by Katie Grand, makeup by Diane Kendal and hair by Guido Palau.

(Related: The Kat Von D Studded Kiss Nudes Lipstick Set Will Help You Find Your Perfect Neutral Lipstick)

If you’re wondering about the makeup collection, Lila is wearing the Fineliner Ultra-Skinny Gel Eye Crayon in (Grape)vine. It’s part of five new limited-edition colors that will launch for Spring 2019. They’re all waterproof gel pencils that set in place for a no-smudge look.

The Marc Jacobs Spring 2019 collection will launch globally in February 2019 at MarcJacobs.comSephora.com and Sephora stores worldwide as well as at select Marc Jacobs stores.

Stayed tuned for more Marc Jacobs makeup and likely a lot more Lila in our futures.