Khloe Kardashian has the May cover of Cosmopolitan (why?), featuring the usual relentless Photoshop and cover lines that reinforce sexual insecurity and hatred of one’s body. ORGASMS? SEX? FAT-BURNING? Perfect. It’s reassuring that some things never change.

Anyway, sentient skin puppet Kris Jenner famously fat-shamed daughter Khloe during one of the indistinguishable Kardashian-themed shows that populate channels we don’t watch. Khloe says that’s fine, though:

“Listen, my mom believes in us more than we believe in ourselves. But she is also our manager and trying to protect our brand. She’ll say, ‘Oh, you’re a little too fat right now.’ If she were just my manager, I’d have fired her right then. You can’t talk to me like that.”

The saddest thing about this? Of fucking course the Kardashians are more concerned with branding than they are with not humiliating and degrading family members.

The fact that this should surprise no one indicates the strength of that very brand.