Kim Kardashian doesn’t tend to push beauty boundaries like her little sister Kylie Jenner, whose every hair change seems to make headlines, but she still knows how to get her name at the front of a news cycle. Last night she deployed an Instagram technique guaranteed to launch a thousand blog posts: She changed her hair.

For the past few months (since right around the time she shot her Vogue cover), Kardashian has been wearing her hair a dark, sexy shade that really suits her new fashion-forward image. But last night she went blonde. Like, Jennifer Aniston blonde.

“It’s baaaaack!!!! #BlondeHairDontCare thanks to @SergeNormant,” Kardashian wrote.

“Night!! #ILooKLIkeATotallyDifferentPersonWhenMyHairIsBlonde,” Kim said, and she isn’t wrong. She really does look like a completely different person with blonde hair, but that person still looks really good. Kim Kardashian is one of those people who looks totally different with a change of hairstyle, but the hair changes always somehow work out for her. Even her weird wedding brunch bob.

Of course, if Kardashian were going to change her hair at this point, we were sort of hoping she’d follow the lead of her sister Kylie and these other celebrities who have made cool, rainbow hair the must-have look of summer. (Maybe Kim Kardashian didn’t read our list of 25 reasons we should all dye our hair pink this summer.)

But then she threw us for a loop, posting: “It’s just a wig! Looks so real though right?”

She’s not kidding; it really does look real. Personally, I’m glad to hear it’s just a wig. As nice as the blonde looks on her, I like the dark look better. (If she won’t go pink, of course.)

(Photos: Instagram/KimKardashian)