Kim Kardashian debuted at NASCAR today…er, at least her perfume did. Lighthouse Beauty Marketing and Tommy Baldwin Racing teamed up to create a pink car, adorned with Kim on the hood, for driver #36 Mike Bliss.

A few of my Facebook friends were talking about this, wondering why NASCAR? Why Kim Kardashian? I can see the connection. NASCAR is not just for men anymore. Every weekend I see friends updating that they are watching the race, rooting for their favorites, debating who does or does not deserve to win and 9 times out of 10, the people talking are female. Women love NASCAR, plain and simple.

I received a bottle of the  Kim Kardashian perfume to sample for review yesterday. I’ve been waiting on this one, I was so curious. Would it be just another celebrity scent or would there be something unique here. Here’s what my daughter said, “It smells like that one Paris Hilton perfume.” And it did, sort of.

It’s heavy (HEAVY) on the Gardenia, which may or may not be a good thing, depending on where you stand on Gardenias (pro? con?).  I’m pro-Gardenia. My grandma used to have a huge bush right outside the living room window. It smelled wonderful, so Gardenia is one of those two-fold fragrances for me – reminds me of good times while also smelling lovely in the present.

I was surprised by the fragrance. I expected something sexy and mysterious, which is the image Kim Kardashian projects. The perfume, it’s more like who she really is, as evidenced during her TV show when she freaked and bought up each and every copy of the calendar, meant as a gift for her boyfriend, made it’s way into retail stores. She’s a bit of an old-fashioned girl, if a girl who is famous in the first place because of a sex tape, can actually be old-fashioned. Her Kim Kardashian Eau de Parfum is womanly and I’d even go so far as to say sophisticated. This is the sort of scent that I would wear on a dress-up dinner date.

Fragrance notes: Mandarin, Honey Suckle, Orange Blossom, Pink Jasmine, Tuberose, Sensual Spice, Lush Gardenia, Jacaranda Wood, Tonka Bean, Vanilla Orchid, Sexy Musk, Creamy Sandalwood

Image credit: Michelle Hamor Smith