We like to joke about how the Kardashians will slap their names across any product for the right price. Seriously. You like Midori? Kim Kardashian‘s tits will sell it to you. What about designer knock-offs poorly forged in PVC with extra zippers and buckles? Kim, Khloe Kardashian and Kourtney Kardashian were “intimately involved with the design process.”

With all these products bearing the meaningless Kardashian seal of approval, it was only a matter of time before some of them were revealed to be faulty, ineffective pieces of shit. You may recall how the FTC ordered Reebok to pay out $25 million to consumers who were duped into buying butt-sculpting sneakers… that, of course, the Kardashians were glad to pose in and with at an EasyTone event.

Unsurprisingly, it’s happened again. Kim endorses TRIA, a hair removal product. Radiant, a rival company, claims Kim has deceived the public. They’re suing for unspecified damages. Here are Radiant’s objections:

Kim claims she uses TRIA over her entire body, but Radiant maintains even TRIA says it’s not safe for the face, head, ears, neck, nipples, genitals or anus.

Kim touts TRIA by claiming “You’ll never need razors or shaving cream again.”  But according to the lawsuit, TRIA’s instructions note the product is supposed to be used in concert with shaving.

Kim has said numerous times she’s been getting professional hair removal treatments for more than a decade, so Radiant wants to know how she can possibly say TRIA is her secret.

The story checks out: it’s no surprise that Kim would be over-eager in her endorsements of a product if there are enough zeros involved. She may have never even used it.

But! All this comes from a rival company, so it could just be a PR stunt.

However! If it’s a PR stunt, it’s just as likely Kris Jenner herself orchestrated it.

Also! Here is a petition everyone should sign that requests E! cancel Keeping Up With The Kardashians. It’s got over 100K signatures.