Celebrity perfumes were the thing that it seemed like everyone had. Now, it seems like celebrity makeup lines are the thing. Kylie Jenner, Kim Kardashian, Rihanna and recently Kris Jenner (via a Kylie Cosmetics takeover), are just a few of the celebs who have been involved in beauty lines. The latest one to branch out into beauty is Lady Gaga who is reportedly launching her own cosmetics line called Haus Beauty.
It’s big news especially as this isn’t merely just a collaboration, it’s a brand following the likes of Fenty Beauty and Kylie Cosmetics. It has been reported that Mother Monster’s company Ate My Heart Inc. filed a trademark back in February for “Haus Beauty.” Harper’s Bazaar reported that the application covered everything from cosmetics to perfumes to skincare.
As exciting as the information is, people are trying to keep things in check. Just because the application was submitted doesn’t mean that things are going to happen for sure. Lady Gaga hasn’t released an official statement about any beauty brand nor are there any product images or swatches to go along with that.
Of course, people are now going back over Lady Gaga’s recent social media posts and wondering whether she has been dropping hints. We’ll let you do your own detective work and watch this space for more details about Haus Beauty.