We tend to think of lipstick as a modern thing, but lipstick’s history goes back to ancient times. Of course, they weren’t applying tubes of Revlon they picked up from the drugstore the way we are, but they did have their own products to add a pop of color to their lips.
If we just focus on the “modern” lipsticks that we know now, they have changed over the past 100 years. They’ve become more accessible, available in more and more colors and the formulas just kept getting better at better.
While there has almost always been a range of lipstick colors to choose from, there always seemed to be one shade (and finish) that defined a decade. Just think about the 1950’s red or the 1990’s brown.
Take a look at how lipstick colors have evolved over time:
It’s difficult to tell from the black-and-white photos but the favored lip colors of the 1920’s were rich garnet and scarlet reds as popularized by stars like Clara Bow. They applied the color in a thin shape with a delicate cupid’s bow.
Click the next page to see the 1930’s lipstick trend.
The Great Depression effected makeup colors in the ’30s. The rich reds of the Roaring Twenties were replaced with more subdued reddish brown shades as seen on Greta Garbo. Furthermore, the lipstick shape was fuller and slightly elongated.
You might think that war would have perpetuated the trend for somber lipstick colors but actually, the opposite happened. Women were encouraged to wear bright lipstick in an effort to boost morale. A striking orange-red shade with a glossy finish was the preferred color of the decade. If this photo of Rita Hayworth was in color, her lips would pop.
The 1950’s was the decade of famous divas and they had the lips to match. Bold red lips were the classic look of the 1950’s. Just think about Marilyn Monroe and Elizabeth Taylor.
Bold lipsticks had been popular for a few decades and the 1960’s saw a drastic change. The eyes suddenly become the focus so lips were kept neutral so they wouldn’t compete with the graphic eyeliner of the decade. Soft pinks and nudes like the shade seen on Brigitte Bardot were the faves.
The 1970’s gave us disco and when people were going out dancing, they needed a fun party look. Bold lipstick colors in ultra-glossy finishes were the favorite among disco queens like Donna Summer and Jerry Hall.
The 1980’s philosophy was “more is more” and that definitely applied to makeup. Just take a look at Joan Collins. The brighter the lipstick, the better with bold reds and pinks being the favorites. They were paired with heavy eyeshadow and lots of blush.
After the over-the-top ’80s, the 1990’s saw a pared-down look. Neutral lips were the most popular, especially brown tones with a slight red undertone, or what we called “earth browns.”
Today there are lots of lipstick trends. Velvety matte finishes are extremely popular at the moment and 1990’s browns are making a comeback, along with all of the decade’s clothing styles. Crazy-colored lipsticks have also reached massive popularity. We’re no longer limited to just reds, pinks and nudes. You can get everything from pastel blue to metallic purple. Joan Smalls‘ statement lip at the 2014 Met Gala is still one of the best looks.
(Photos: Getty Images)