There have been a lot of mascara formulas and countless wands with them ranging from the traditional to the unexpected. L’Oreal Paris‘s new Unlimited Mascara is a game-changer thanks to its bendable brush that delivers more curl and length.

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L’Oreal previewed the new mascara launch on Instagram and explained that it has a 4-step application for incredible lash lift. Don’t worry, the steps aren’t anything complicated or that different from a regular mascara application. They just have to do with the bendable brush. L’Oreal explains that you use the brush to lift, tilt, stretch and hold to increase length and curl.

The mascara wand bends at the handle as opposed to the brush, allowing you to get closer to lashes while still having plenty of control. The bendy design also make it easier to get in those harder-to-reach corners of the eyes where we sometimes leave off mascara. The result is a wider-eyed appearance.

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If you’re someone who hates eyelash curlers, you might find that using one isn’t necessary when using the L’Oreal Paris Unlimited Mascara because the wand essentially does the job of an eyelash curler. And you don’t have to worry about it pinching eyelids or lashes.