Lush doesn’t just produce amazing cruelty-free products that are fun to use. The brand is dedicated to creating products that bring awareness to important issues and help support the causes. The Lush Charity Pots in particular have supported a vast number of important causes while special products have raised support for different charities. The latest campaign, the #TransRightsAreHumanRights, helps support important transgender rights with a new Bath Melt.
The campaign launched on February 15 and it features 250 Lush stores showing solidarity for the movement by taking away their colorful displays to feature quotes that raise awareness about transgender rights and identity.
To go along with the campaign, Lush is launching an exclusive bath melt, Inner Truth ($5.95) in stores and online. The full purchase price of the bath melt (minus taxes) will be donated to organizations helping to secure transgender rights, including National Center for Transgender Equality, the Canadian Centre for Gender and Sexual Diversity. The goal is to raise $450,000 for the cause.
The Inner Truth Bath Melt is a sweet pink and blue heart. It’s formulated with orange oil and fair trade organic cocoa butter and uplifting for an uplifting scent. You use it the same way you would use a bath bomb. Simply drop it in the tub and let the oils moisturizer skin.
Even if you have a lot of bath bombs and melts stockpiled, this is one you will definitely want to add to the Inner Truth Bath Melt to your collection.