We love a velvety matte lipstick, but we don’t love what a lot of drying formulas can do to lips. Apply the wrong matte lipstick one too many times and lips will become parched and cracked. And sometimes not even a liberal coating of lip balm applied before the matte lipstick is enough. If you want a matte lipstick that is genuinely comfortable to wear, MAC Cosmetics is launching a Powder Kiss Lipstick. Word on the street is that it’s as comfortable as a lip balm.

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In an Instagram teaser, MAC Cosmetics revealed the product backstage during Fashion Month. The brand hashtagged #MACPowderKiss and revealed that the lippy was “backstage tested and artist approved.” It was apparently used at the Spring 2019 shows at NYFW and is going to be used at London Fashion Week. MAC regrammed a photo from MAC Cosmetics Senior artist @fatimasees which revealed four bright lipsticks decked out in MAC’s silver packaging with the most powdery looking bullets.

Fatima regrammed a post from @macunionstation who provided more details and teaser photos of the upcoming lipstick range. It was the latter Instagram account that claimed that matte lipsticks feel like a lip balm when swiped across lips. What’s more, they promise a proper powder finish with softly blurred lines.

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In more of the teaser photos, we can see there are a number of vivid shades including cheery pinks, reds and corals plus some flattering browns and beiges.

If you’re wondering when you can get your hands on the range, the MAC Powder Kiss Lipsticks will be launching in October. Stay tuned for more details.

The MAC Cosmetics Powder Kiss Lipsticks will launch in October.