Do these two men make you want to lavish the fragrance they’re holding with praise and compliments? Madonna is hoping they will. She sent male models like these two to beauty editors throughout New York, hand-delivering her new perfume, Truth or Dare.

These two showed up at the offices of Allure, one hold the perfume itself and the other holding tuberose and gardenia, the fragrance’s top notes. Do you now feel overcome by the desire to douse yourself in the fragrance? Of course you do.