Rainbow hair lovers know that the prettiest hair colors start with the right hair color products and that begins with the right hair dye. The Manic Panic High Voltage Classic Cream Formula has been a consistent favorite of those who love ROYGBIV hair colors and we’re now getting a new limited-edition color to play around with, the Amethyst Ashes High Voltage Classic Cream Formula ($13.99)

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The news comes after Manic Panic announced that it was launching its own professional range of hair dyes. The Amethyst Ashes launch is in celebration of Manic Panic’s 40th(!) anniversary in the beauty world. The hair color’s limited-edition jar pays tribute to the brand’s New York City roots with a fun illustration designed by the founding editor of PUNK Magazine, John Holmstrom, featuring illustrations of the original MANIC PANIC boutique on St. Mark’s Place next to founders Tish and Snooky.

As for the Amethyst Ashes hair color, it’s a stunning slate gray semi-permanent hair color with a touch of violet. If the name sounds familiar, it’s because it was named by you, the fans.

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If you’re looking to switch your purple hair color, or change your hair color entirely to a cool purple ‘do, Amethyst Ashes is a brilliant option. Just remember that it is limited-edition so stock up now or you’re going to have to hope Manic Panic brings it back for another anniversary.

(Photos: Manic Panic)