If you live below 59th Street in Manhattan, or in the hippest of hip neighborhoods in Brooklyn, get ready to be daisy-fied.

Marc Jacobs is taking their cult-favorite Daisy perfume to the streets, quite literally. On March 26th, if you’re in those areas between noon and 6pm and you order an Uber, you might just get a free, full-size Daisy perfume, courtesy of Marc Jacobs Fragrances and Uber, and hitch a ride in a daisy-covered cab.

(Related: Alexander McQueen Is Set to Launch Its First Fragrance House With a Dark and Mysterious New Perfume)

Uber users will be able to request the Marc Jacob’s-branded car using the promo code MJDAISY, which is apparently going to be outfitted in a bunch of daisies and come with a customized soundtrack. Besides being a giant spectacle, this works two-fold, because the daisies will help keep the weird smell of a stranger’s car at bay, and you don’t have to worry about listening to whatever the driver puts on the radio that’s just a bit too loud. “Daisy Daze,” as it’s being called, is just the right way to celebrate the start of spring.


Daisy, which retails for between $78 and $140 at Sephora (depending on the size) is a nice perk for not wanting to wait for the subway. Driving around with people staring at your flower-covered car, is not.

While there isn’t much info about the collab, the ride-sharing app isn’t in unfamiliar territory, pairing up with a fashion brand. The company paired up with Rag & Bone and e-commerce site Lyst during last year’s New York Fashion Week, supplying show-goers with killer gift bags and a few lucky riders with tickets to the Rag & Bone show. And we all know how awesome Marc Jacobs is, so there’s no denying that this collab is a killer one.

Talk about being fashion-forward.