TheGloss has a longstanding thing* for Jeremy Irons but it may be time to let go: the actor’s equally hot son, Max Irons, just snagged another modeling gig and here he is looking pretty fantastic as the face of  Macy’s INC. The 26-year-old also-actor has modeled for Burberry previously and will next appear in sure-to-be-ubiquitous Stephanie Meyer adaptation The Host. Enjoy him before he’s overexposed.


(*Seriously. EIC Jennifer Wright says all she wants to do every day is “talk lustfully about Jeremy Irons.”)