Beauty collaborations aren’t anything new. In fact, it’s rare for a week to go by without finding out about two or three new collaborations. Therefore, it takes an amazing partnership for it to really excite us. That’s why we were thrilled when we found out that Gigi Hadid and Maybelline were working on a makeup collaboration.
Since 2015, Gigi has been the face of Maybelline. As much as we loved seeing her campaigns, nothing can compare to a collaboration from Gigi and Maybelline. Maybelline made the announcement on Instagram with a series of videos. Each video encourages us to get ready and shows flashes of Gigi trying on different beauty products. In one image, she is trying on a red lipstick. In another one, she is looking at eyeshdows.
Gigi also shared her own Instagram of the collab. She posted a photo of herself looking flawless in orange-tinted sunglasses and a fuzzy jacket sat in front of a table of makeup. She captioned the post, “A year in the making #GIGIxMaybelline coming soon.” While she didn’t give us an exact launch date or any specific products, there are a lot of makeup products on the table that could hint at the direction of the collection.
Gigi is seen with a large collection of lipsticks, including a number of neutral shades along with some darker purples and reds. There are palettes with neutral colors, plus brushes, and pencils. While the products might not be Gigi’s collection, they could hint at least hint at the inspiration of the collection.
Watch this space for more details about the exciting launch. This is one we’re not going to want to miss.