New year, new launch ? #BlurStick drops 1/9

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Do you hate the feel of foundation no matter what “lightweight” formula you buy? Or are you just not into the whole Kardashian-esque contouring look and prefer a more natural one? If you answered yes to either (or both) questions, you’re going to love Milk Makeup‘s new launch, the Blur Stick.

(Related: The Best New Beauty Buys For Under $17)

Milk took to Instagram to tease us about the upcoming launch. From the photos, you can see that the Blur Stick comes in a chubby stick applicator. In the package, it appears tinted and when you swipe it on, Milk Makeup claims that it will blur out pores and other imperfections. Furthermore, it will give you a smooth matte finish.

If you want more coverage, you could also use the Blur Stick as a primer under your foundation. You could also apply the Blur Stick to your face and dab on concealer to any areas where you could use a bit more coverage. There really is no wrong way to use it.

(Related: Kat Von D Is Launching 25 New Liquid Lipsticks, And You’re Going To Want Them All)

Milk Makeup’s other sticks have already become cult favorites. (We’re looking at you, Cooling Stick.) If the Blur Stick is half as good, we’re likely to have a new makeup bag staple. You’ll be able to find out for yourself just how good the Blur Stick is when it launches on January 9.

The Milk Makeup Blur Stick will launch on January 9.