THE WAIT IS OVER! Introducing #KushMascara – one hit for HIGH volume. – It's totally vegan & loaded with good-for-you ingredients. Featuring: 💚CBD-RICH CANNABIS OIL: Contains CBD-rich cannabis oil to condition lashes for thickness without the fallout. And don't worry–there's no psychoactive THC so the only thing getting high are your lashes. 💚HEART-SHAPED FIBERS: Locks onto lashes in every direction for long-lasting volume & curl. 💚PUFF PUFF BRUSH: Densely-packed brush evenly coats and lifts lashes from root to tip for a defined, clump-free effect. – Dropping on 4/20 for $24 at milkmakeup.com, Sephora.com and @Sephora stores. – Want more? Hit up stories for the full scoop 🖤
We’re always searching for a mascara that will give us long, flirty lashes to rival falsies. Unfortunately, some of the formulas aren’t actually the kindest to our lashes. The wrong formula can make lashes dry and brittle and even cause them to fall out. Milk Makeup is proving that you don’t to compromise the health of lashes for a decent mascara. The brand is launching a Kush Mascara ($24) made with good-for-you ingredients including cannabis oil.
There have been a number of weed-themed beauty products launching over the last few years, but many will probably still raise an eyebrow at the idea of a cannabis oil mascara. You shouldn’t. Milk Makeup points out that the CBD-rich cannabis oil helps condition lashes, making them thick without fear of falling out. Before you ask, the beauty brand points out that there’s no psychoactive THC in the formula so no one will be getting high off it. In the Instagram post, Milk Makeup makes it clear that the only thing getting high is lashes.
The mascara is also vegan and contains shaped fibers which help build volume in all directions. Combined with a puff puff brush, the formula coats every single lash and goes on without clumping.
The Milk Makeup Kush Mascara will launch on April 20.