Unexpected boobs are a surefire way to get people talking, and Welsh milliner Robyn Coles took advantage of that fact at her debut show in London over the weekend. To showcase her newest line of hats, Coles didn’t just send nude models down the runway — she sent a nude, pregnant lady down the runway.

Sophia Cahill is about one month before her due date, and she ambled down the catwalk wearing nothing but a blue hat. Coles also used models of varying ages and sizes, and told the Daily Mail that she did so not just so that people could quote the doorman in “Knocked Up,” but because you can be any size and wear a hat.

Oh, and naked people get asses in seats. “As an unknown designer,” she said, “you have to find ways of getting people to your show.”