There are a number of beauty products with names that make us blush. You can now add another one to the list with the launch of the NARS Climax Mascara ($24) with is promising some hot claims in the name of more intense lashes.

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NARS announced the mascara on social media with sexy puns aplenty and the hashtag #NeverFakeIt. The mascara comes in a chic variegated red tube with “Climax” written across it. Take off the lid and reveal what NARS describes as a “full bodied brush.” It has a rounded shape with a finer tip and ribbed bristles to help coat each lash for bolder lashes.

The product is described as an “explosive volume-building mascara” that creates major volume. If you find that some volumizing mascaras are crispy, this one isn’t. NARS reports it has a lash moisture complex and a whipped, creamy formula that makes it comfortable to wear. The light formula also delivers bat-worthy lashes without smudging or clumping.

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Those who like their mascaras to be inky black will be pleased to hear the NARS Climax Mascara has blackened pigments for a deep, dark look.

If you want to try the NARS Climax Mascara, it’s available to shop now exclusively at Ulta and NARS boutiques in the USA and online. *Insert your own climax joke here.*