A couple months ago, Cindy Crawford‘s 10-year-old daughter Kaia Gerber snagged a Versace campaign and we pondered whether or not she was too young. Soon after, Gisele Bundchen‘s niece launched a clothing collection and started modeling. This week, supermodel Natalia Vodianova upped the ante by casting her 6-year-old daughter in a campaign benefiting the Naked Heart Foundation.

Neva–Vodianova’s daughter with her now ex-husband Justin Portman–nails that steely model expression in the campaign (above) which shows her wearing a red crocheted gown and collar by fancy kids label Caramel Baby and Child. The pieces are in collaboration with Vodianova’s charity, the Naked Heart Foundation, which builds playgrounds for underprivileged kids in Russia. Half the proceeds from the dress (£225) and collar (£45) benefit the foundation.

So. Does Vodianova get a pass because it’s a long way off from Versace and a charitable cause… or is six still a little too young for this kind of thing?