Good morning beauties!☀️ What are your go-to OFRA essentials to get through a work day?? ?:@truemeecosmetics

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One of the best things about beauty is discovering new makeup brands. But one of the downsides is the difficulty in getting new brands. When you go beyond drugstores and Sephora, you can end up paying big bucks in shipping and duty charges. That’s why it’s brilliant news that Ulta has started stocking one of the internet’s favorite beauty brands, Ofra Cosmetics.

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If you’re not familiar with the brand, it is a particular favorite among beauty bloggers thanks to its pigmented Long Lasting Liquid Lipstick and its beautiful highlighters. The Florida-based brand has also earned points for being vegan and cruelty-free. Not to mention that it is frequently used in cosmetology schools.

Fans of the brand previously purchased products on the Ofra Cosmetics website, but you can now snag them on Ofra was just added to Ulta’s roster on April 8 so if you haven’t been on the website in a few days, go and see them. Just be aware that the line is currently only available online. It isn’t available in Ulta stores. Yet.

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You can take your pick between the aforementioned highlighters and liquid lipsticks along with other ace beauty products like eyeshadow, primer, palettes, eyebrow pencils and powders. The prices range from $10 for an eyebrow pencil to $110 for a highlighter palette. Most of the products fall in the $20 to $30 range.