We’re getting ready for Mother’s Day by frantically filling out last minute orders with online flower delivery services.
Olay, however, launched a campaign on April 13 called “Beauty By Example” in preparation for Mother’s Day. The digital program, which is coming to an end soon, is designed to encourage daughters to recognize their moms inner and outer beauty and declare and share her as their ultimate Beauty By Example. Daughters are invited to log on to http://www.facebook.com/Olay and sign the online declaration acknowledging their moms as their ultimate beauty icon. And it’s easy to see just how profoundly Mom had an influence.
As part of the effort to recognize amazing, inspiring women everywhere, moms and daughters alike, Olay is contributing up to one million ounces of their products to Look Good, Feel Better, a national public service program dedicated to improving the self-esteem and quality of life of women undergoing treatment for cancer.
So what does your mom mean to you? Go to www.facebook.com/Olay to declare your mom your beauty by example or share your connection to your mom on Twitter by tagging @OlayUS and using the hashtag #ThankYouMom.
During the campaign Olay has been surprising women by fulfilling their Mother’s Day wishes. Olay is currently working with one daughter to equip her with a rental car to see her mom on Mother’s Day and helping one mother/daughter duo celebrate the daughter’s college graduation on Mother’s Day!