During the Super Bowl last night, there was a blackout. It was presumably orchestrated by Oreo so they could, in mere moments, slap up this really cool ad on Twitter with the caption “Power out? No problem.”  But, no, seriously, how did they do that?

Buzzfeed has the answer! They explain that:

The agency behind the on-the-fly ad was 360i.


“We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity,” agency president Sarah Hofstetter told BuzzFeed. “Because the brand team was there, it was easy to get approvals and get it up in minutes.”…


You need a brave brand to approve content that quickly. When all of the stakeholders come together so quickly, you’ve got magic,” Hofstetter said.

No, no, this is a lie. Oreo almost certainly orchestrated a mass blackout. That it how things get done. Honestly, I think I’d be more interested in sports of there was a lot more rigging and general illicit actions going on. Since Arnold Rothstein, there really hasn’t been very much. Maybe next year. Let’s brainstorm some terrible ways we could profit off Super Bowl things for next year.

Picture via @Oreo