Ouai has been on a roll, launching a bunch of exciting new products. After recently releasing a luxurious pet shampoo and a volumizing hair spray that won’t leave locks crispy, the haircare brand announced that it’s launching a Scalp and Body Scrub ($38).
The announcement of the forthcoming launch was made on Instagram, naturally. Rather than giving us a preview of the packaging, Ouai shared a video of the actual scrub being spread with a spatula. From the video we can see that the formula is creamy and contains bits of physical exfoliator. Ouai confirmed this in the post by revealing that the Scalp and Body Scrub is made out of probiotics, coconut oil and sugar.
What’s more, Ouai’s Scalp and Body Scrub is reportedly formulated with CBD oil, according to InStyle. The ingredient is meant to soothe scalp irritation for a more balanced scalp and in turn, a swishy head of hair. OUAI did allude to the ingredient’s inclusion in a post by teasing a mysterious photo with “CBD+” written across a white background and the caption, “OUAI says relax. Coming soon.” But, the brand hasn’t yet confirmed the CBD is in the scrub on Instagram.
The Ouai Scalp and Body Scrub will launch on August 21 at Sephora and TheOuai.com. Keep your eyes out for a chance to get on the waitlist so you can get first dibs on the product.
The Ouai Scalp and Body Scrub will launch on August 21 at Sephora and TheOuai.com.