We eagerly look to the runways to see the latest fashion and beauty trends, but when it comes to colors, we look forward to December when the Pantone Color of the Year is announced. Today was the big day because the 2018 Pantone Color of the Year has been announced, and it’s Ultra Violet.
If you remember, the 2017 Pantone Color of the Year was Greenery. In 2016, we were treated to two Pantone Colors of the Year with Rose Quartz and Serenity. Green, pink and blue have all had their time, and now we’re focusing on purple.
Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! ??? A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet
Pantone made the 2018 Color of the Year announcement on Instagram. They describe Ultra Violet as “a dramatically provocative and thoughtful purple shade, Ulta Violet communicates originality, ingenuity and visionary thinking that points us to the future.”
The Pantone Color of the Year is chosen after analyzing research of runways, street style, design, culture, current events and much more, and based on the description, it seems like a very fitting choice for the upcoming year. What makes it even better is that it would look equally stunning in a nail polish as it would in a coat. So, get ready to add some ultra violet into your closet and makeup bag.