I sometimes think that nothing can shock me anymore. I live in New York. I just expect that, if I walk home at night, I’m going to see someone, somewhere urinating. I don’t even blink.
So, I definitely am not shocked by this billboard, not even a little bit, but some people are!
There’s a petition by a group called Sexism Matters at Change.org which states:
Our daughters and sons walk by the billboard outside Equinox Gym every day. They see a woman in a degrading sexual position, being “celebrated” for her hypersexualized and supposed dexterity, with a pool cue and balls. This is somehow meant to advertise for a fitness facility.
Our children shouldn’t be subjected to this. Our female friends and family shouldn’t be viewed like this, nor forced to conform to it. Our male partners and colleagues shouldn’t be boxed in to thinking this is normal. This is the kind of not-so-subtle sexism that infects our culture, and degrades an entire gender.
We work out to stay healthy. We go to the gym to become stronger. We celebrate our bodies’ abilities on the track, in the pool, and on the court. We do NOT accept the excuses. We will NOT tolerate this billboard. And, we will NOT be joining your gym. We are all too busy working, running, teaching, living, and laughing to be seen as objects.
You know, I thought it was just a lady who liked Herve Leger who was good at crawling around on stuff? But I could be wrong! Go sign that petition if you are offended by it!
Picture via Change.org