Whenever Kyle Richards is on The Real Housewives of Beverly Hills, I can’t stop staring at – and lusting over – her long, shiny, healthy-looking hair. So the announcement that she’s working on a line of hair care products isn’t terribly surprising. Unlike Jill Zarin’s advice book, this is a Real Housewife side project that actually seems to make sense.

That said… Kyle said on an aftershow this season that she uses Pantene. So what’s to stop people from just buying Pantene instead of whatever sure-to-be-more-expensive product Kyle ends up putting her name on?