Brit lingerie brand Boux Avenue has a new campaign face: the gorgeous Robyn Lawley, who happens to be 6’2” (!) and a US size 12/14. What’s particularly awesome about this casting? Boux Avenue isn’t a plus size lingerie brand*. They’re just a little forward-thinking.

Lawley exploded onto the modeling scene when she first appeared on that landmark Vogue Italia cover (and in its racy accompanying editorial). She followed it up with a starring turn on the cover of French Revue de Modes and a striking shoot with Australian Vogue, where she even got to keep her clothes on. Now she’s landed a lingerie campaign. We hope this means she’s sticking around for a while.

Here’s another shot of Robyn for Boux Avenue (but if you’d like to see more, she’s all over their website):

*Or, at least their Wiki makes no mention of it, their previous campaign star was Ola Jordan and all the models on the site appear to be straight size.