@roseinc #comingsoon

A post shared by Rosie HW (@rosiehw) on

The beauty game is hotter than ever and many celebrities are eager to get involved. Rihanna has gotten into the beauty biz. Lady Gaga could likely have a beauty line in the works. Now, Rosie Huntington-Whiteley is getting more involved in the beauty world. She took to social media to announce that she is launching Rose Inc.

(Related: This Tarte Express Self-Tanner Will Get You Glowing In Two Hours)

The model made the announcement on her Instagram along with a series of videos and photos. The captions in the photos didn’t really tell us much apart from the handle for the new brand (@roseinc) and say “#comingsoon.” But, the images definitely give us a good idea about what the product line will be like.

@roseinc #comingsoon

A post shared by Rosie HW (@rosiehw) on

To go along with the rose/Rosie theme, pink appears to be a prominent player in the collection. In one video, Rosie sports a cool pink eyeshadow with a glazed finish and neutral pink lips. In another, she wears a soft pink monochromatic makeup look with plenty of radiant pink blush. The final video is a bit different as it shows Rosie wearing a multicolored eye makeup look complete with graphic eyeliner, but she’s still sporting her signature neutral pink lipstick.

(Related: Farsali Is Launching Two New Shades Of Its Popular Jelly Beam Highlighter)

The Rosie Inc. range comes with the catchphrase, “Beauty from the insider out.” Given that Rosie has appeared on countless red carpets, runways and editorials, she definitely has an insider’s knowledge of beauty. What’s more, this isn’t something that’s completely new to Rosie. In the UK, she has her Rosie for Autograph makeup range at Marks & Spencer stores. Alas, those of us on this side of the pond aren’t able to get our hands on it yet.

@roseinc #comingsoon

A post shared by Rosie HW (@rosiehw) on

The details of Rose Inc haven’t been released yet, but we’re crossing our fingers that it’ll launch soon and be available worldwide. Watch this space for more details.

Update: Rose Inc has been unveiled at it’s a website (not a personal blog) where Rosie is sharing her tips and tricks with us after being in the makeup chair for over 16 years.