ruby rose

(GIF: Tumblr)

Twenty years certainly look good on Urban Decay. Just one week after releasing two new limited edition palettes in honor of their 20th anniversary, UD has made another huge announcement: Ruby Rose has signed on as the cosmetics brand’s “Most Addictive New Vice.” My inner Orange Is the New Black fan is SCREAMING.

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Urban Decay made the news public just hours ago on their Instagram with the following display of utter fierceness:

The captions, which might also double as the shortest press release I’ve ever seen, reads,

“Ruby Rose. Urban Decay. Obviously. #UrbanDecay @rubyrose”

Rose and Urban Decay really are a match made in beauty heaven when you think about it. Both exude a kind of unique edge that can’t be replicated, try as many might, and they make no apologies for it. UD founder Wende Zominr elaborated that Rose embodies “what it means to be feminine, dangerous, and fun,” three things that I generally associate with all things Urban Decay. I don’t know what it is about the brand, but ever since I was introduced to it about five years ago, I always thought of it as one of the badass big sisters of the beauty worlds, especially in a sea of a pinks and pretty packaging at Sephora.

Ruby Rose is clearly excited about her new role, and one of her latest Instagram shots, which features Rose in front of her very first Urban Decay billboard, gives us an idea of what we can expect going forward:

A photo posted by Ruby Rose (@rubyrose) on

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The caption reads,

“Always wanted a billboard in NY!! Thanks for making my dreams come true @urbandecaycosmetics … People are going to freak out when they see what we have coming!!”

Now, I’m not one to put words in anyone’s mouth, but did Rose basically just confirm a UD X Ruby Rose collaboration? Would they really be so bold as to add another celebrity collab to the mix just months after the release of Gwen Stefani‘s? I’m hoping that the answer is yes, but even as I wrote that question, I realized how silly it was. Of course Urban Decay would be so bold. That’s just what they do.